Lipsticks come in so many different shades, you will have plenty of choices. Choosing a new lipstick shade isn’t as simple as choosing the one you like though – you will also need to find one that suits you and achieves the look you want.
If you have a light skin tone, be careful not to buy a lipstick that is too overbearing. This could actually drain you and make you look sallow. Dark lipsticks might work well with darker hair and darker skin tones. Olive skinned people can usually wear darker purple or pink lipsticks in rich shades.
Before you buy a new shade, try it on in the shop. There should be testers available, especially if you are buying from a more expensive brand, where you will also have the opportunity to discuss the range with a salesperson and ask for their advice. They can help match a lipstick shade to your skin tone and existing makeup preferences.